Why do we love to camp so dang much? Because it keeps us wild. Sadly we're not really that wild, we're actually pretty domestic. When we go camping we don't just drink from the creek, eat from the dirt, and run around chasing animals with skin we want to wear. We bring our own drinks, we cook food we brought from the city, and we'd rather lazy around the campfire than hunt animals. Heck, sometimes we don't even leave the city to use our camp gear. Hammocks and folding chairs get a lot of action at the park and in the back yard.
So with that in mind, let's look at the new line of camp gear REI launched a couple months ago called evrgrn. Look at the bags, hammocks, seats, lights, little folding table, fancy ground tarp, wearable sleeping bags, tent, cooking stuff, and other stuff. It looks like gear you already know, love, and probably bought from REI, but with a playful cool new personality (See: Snow Peak, Poler Stuff, Alite Designs, Topo Designs, etc..). REI is a known and trusted source of camp gear, so this new evrgrn line has that same solid foundation.