Sam Sawyer // Field Marketing Manager
I’m a Field Marketing Manager and my field is the Pacific Northwest. I live in the Ballard neighborhood of Seattle, and I work from my apartment with my dog Mars (he doesn’t do shit, but he’s cute as hell). I cover Portland and Boise as well, but much of my focus is on Seattle. Sometimes I work from Reuben’s, the very good brewery across the street from my house, but their WiFi is usually broken, so I just drink beer and talk shop with the great people who work there about how they do what they do. I’m just one of a couple of hundred of our employees who works in the field doing sales, marketing, quality control, or some weird hybrid role, which is to say I’m not special (though my mother would disagree). What we do is work with the sales teams present in our markets to build meaningful relationships and contextualize the New Belgium message for the people in our neighborhoods, cities, states, and regions, because as people who proudly call the #PNW (or wherever) home, we know what our neighbors value, and we try and make a difference on behalf of New Belgium within our communities by identifying opportunities for growth and improvement through partnerships with like-minded people, local companies, and non-profits. But mostly we give away beer at sampling opportunities. Let me be the first to tell you, giving away beer is not a difficult job.
Working as a singular satellite in Seattle can become lonely and uninspiring at times. When I’m down about this, which can happen frequently in a damp, dark Northwestern winter, I try to think of some of the people I work with from afar, like Ted, Michael, Katie, Andy, Andrew, and Kelly, about what they do and why it’s important to everyone else’s job at New Belgium, and I can find in them a source of inspiration to keep plugging away.
More info // @NewBelgium // newbelgium.com