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News

Bromance

Stay Wild

Let's explore the tender relationship between surfer and photographer. Shall we?

John Hook is a pretty regular contributing photographer here at Stay Wild, so when we saw him hanging out with our favorite surfer Kahana Kalama at the new Aloha Sunday store in Honolulu, we were like, “WHAAAAAT!? These two dudes are making sweet, bromantic magic together?” Check out the photos John shot of Kahana surfing, as well as the “love notes” they wrote about each other.

Kahana Heart's John

"We linked up for a measly 2ft swell at Rocky Point and he shot a roll of film on his Nikonos. I thought the photos would suck and, no joke, when he emailed them over I was completely blown away. It’s not that he made me look like I was ripping way harder than I was, it was that for the first time in my life the photos he took actually captured how much fun I was really having.

He’s pretty much one of my favorite humans largely in part because I feel like we both share the same disdain, frustration, and love for everything that Hawaii is. It’s like I know I’m going to get made fun of by mokes for wearing short shorts and crazy aloha shirts… but it’s okay because at least there’s another weirdo with a camera who thinks my shorts are cool."

Photo of John Hook by Evan Schell

Photo of John Hook by Evan Schell

John Heart's Kahana

"Hollywood would cast Kahana as the Hawaiian rascal boy in a surf movie. In the end, he'd show his heart of gold by helping the main kook get the wave of his life.

In real life, Kahana is just some ridiculously good looking dude that loves surfing and hanging out with his family and friends. Aloha Sunday, as a brand, kinda represents the wild Hawaiian rascal that actually wants to look good.

Opening the outpost in Kailua, Honolulu, made perfect sense, since that's where Kahana was born and raised. Bringing the brand officially back home from San Diego's North Park. "The Local" is a shave ice spot connected to Aloha Sunday. They serve up delicious shave ice made with all natural locally sourced (from all the Hawaiian islands) syrups. Buggah so good, broke da mouth." 





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What you missed at the 4th of July Kook Out!

Stay Wild

Heyo, it's kewl if you didn't come to this year's Kook Out surf contest and party. We know the Oregon Coast is far away and that there aren't any good waves there anyways. But you know what? We don't care! We're not professional surfers. We're total kooks, and we went out to prove that kooks have more fun than surfers who get all serious about one of the funnest sports in the world: wave-sliding!

Check out these film photos by Anthony Georgis and you'll see we hit all the sweet spots:

-Giant Peace Speaker playing the good vibes (till the cops shut us down).

-Tarp Surfing

-Hot Tubs by the Original Nomad.

-Cold Beers by New Belgium.

-Kombucha by Brew Dr.

-Locally Shaped board by FrestCoast & up-cycled skateboard fins by Pushfins.

-Prizes (everyone who surfed got a prize or trophy of their choosing) by Aloha Sunday, Mowgli Surf, Blackfern Surf, Burton Durable Goods, Stanley, Woolrich, Elm Company, Sitka Surf, and some other random goodies like golden kook trophies!


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Boys of Summer

Stay Wild

Mowgli Surf’s Alex and Philip Seastrom on making surfwear fun again

Story by Tess Eyrich // Photos by Chantal Anderson

A few years back, Alex and Philip Seastrom got tired of contemporary surfwear—in particular, the cargo shorts and black t-shirts with white logos that’d become unwelcome paradigms of 2000s fashion. “We saw a hole in the market; no one was really making exciting clothes,” Alex says. “Everything was all black with the longest shorts imaginable—the ugliest shit possible.” That’s why in 2009, the twin brothers decided to launch Mowgli Surf, a line of ’70s-inspired separates in psychedelic prints and patterns, many of them the result of by-hand dye processes, done from their parents’ house in suburban L.A.

Though the line wouldn’t hit stores until 2011, the guys’ affinities for clothing and art (Philip started out designing skateboard decks, and both brothers made money in high school selling vintage Powell Peralta gear they’d purchased from a distributor in China) led them to L.A.’s Fashion Institute of Design & Merchandising, where they mastered the technical aspects of the industry. After graduating, they snagged their first account, Thalia Surf Shop in Laguna Beach, Calif., and since then, the line has snowballed into a full-fledged brand that’s carried by both local surf shops and heavy-hitters like Urban Outfitters’ Without Walls and cool-girl favorite Nasty Gal.

“Mowgli is California design,” Philip says. “All of the other surf brands are darker and kind of all over the place, but Mowgli is Southern California fun—that’s what we do. If you see our clothes, I want you to think, ‘I’m going to go to the beach and have a good time.’ I want you to think about California.”

And even though they’re both Southern California-born surfers, the 25-year-olds are quick to assure that their line is anything but exclusive (they swear they’d love to see their clothes on everyone from Tom Cruise to the guy sitting next to us at breakfast). More than anything else, they just want everyone to feel a little more comfortable—nah, a little cooler—wearing Mowgli pieces.

“People are kind of afraid to step out on a limb and wear color,” Alex says. “I like the ’70s a lot because everything was about being sexy—the short shirts, short shorts and long socks.”
“Now, you’d be surprised by how many guys are self-conscious about their legs,” Philip adds. “But clothes are cool because they reflect how people see themselves. They’re about how you want the world to see you outwardly, and I think that’s really special. If I make a shirt that makes a guy feel cool, then that’s awesome.”

See more of Mowgli here >>>

 

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categories Apparel, art, design, Fun