Proof recently got a Kickstarter campaign way over-funded to produce their new recycled line The Aluminum Collection, proving the demand for a product that didn't exist.
Manufacturers today are producing the new American Dream, where sustainability is at the forefront. The old American Dream taught us that anything was possible. Combined with the paradox of choice, we could, if we choose, show up to this commerce landscape and get lost in opportunity.
With solid core values and a little gumption and grit, the understanding of heritage and giving back inspires Proof to work globally, enacting their Do Good projects around the world. The logo of a bird with a mechanical crank represents Proof’s belief that, “Everyone has wings to fly, some just need a little help.” In the El Salvador project, over 1,000 students were examined and given eyeglasses or surgery if needed, 19 homes were built following tidal wave destruction, and over 500 cocoa trees were donated as an additional source of income for the community. Proof has built eye clinics in India and rehabilitated child soldiers in Africa. Their latest Do Good project in the Philippines rebuilt orphanages, provided health screenings, and scheduled over 100 cataract, cleft lip & club feet surgeries.
This isn’t a company mindlessly donating at fiscal year-end to hide profits or get a tax write-off.
Even if the planet feels broken, it’s providing us an opportunity to draw from multiple inspiration points. To vote with our dollar, to not fit into boxes or career paths, to see life as art and art as life and use that philosophy to do a little good for the earth and its people… and look real good doing it.